Royal 4 CRM: Customer Relations Management and Sales Tracking

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R4 Customer Relations Management and Sales Tracking

R4 CRM (Customer Relationship Management) helps companies optimize customer relationships by integrating customer information, sales, and service. Additionally, R4 offers integration to other third party CRM solutions for tracking of marketing events. This provides a full 360-degree view of the customer; the system enables a consistent and continuous customer dialogue based on real-time information. With the R4 embedded CRM solution set, you can make the most of every interaction with every customer across every channel. As a result, you gain true customer insight, along with the ability to act on that insight.

R4 uses Crystal Reports (embedded report writer) to publish actionable information throughout the ERP application. The Crystal Reports software enables you to easily design interactive reports and connect them to virtually any data source. R4 takes advantage of Crystal Report outputs by exporting data into printable and downloadable formats such as PDF, Excel, ASCII, text, html, rich-text, etc. These reports can serve as the foundation of successful business intelligence strategy.