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Smith Optics Goes Live with Royal 4 WISE WMS Software

SMITH OPTICS Chooses WISE WMS Software Suite

Smith Optics Manages Logistics with Royal 4 WMS

Smith Optics Manufacturing has become synonymous with innovative, durable, top-quality products in the eyewear, goggle, and helmet market. The company is also recognized for its unparalleled team roster of athletes, which boasts some of the top names in biking, skiing, snowboarding, surfing, motocross, and climbing. These athletes depend on Smith Optics under the harshest conditions and Smith utilizes team input as a key element of new product design, performance testing, and coloration selection.


Distribution Industry Challenges Smith Optics was moving into a larger facility to handle the increase in business and new product lines. Their unique mix of distribution models included large orders to big box retail, smaller orders to boutique stores and very small internet orders. The solution would require a flexible and configurable solution – WISE by R4. Royal 4 helped Smith Optics to identify process flow improvements and existing constraints.
With Royal 4’s configurable “Rules Based” suite of supply chain software they were able to deploy the HOJ Engineered High Speed Velocity Pick. Smith Optics now manages their distribution operations with the optimal combination automated processes to enable the highest level of productivity and customer service.

“With WISE we broke a single day shipping record the first week in operation followed by breaking a single month record with outbound orders the second month in operation” says Scott Patten, Plant Manager of Smith optics in Salt Lake City. Going Live in our peak season was a challenge only made possible because of the dedicated R4 staff and the great people here at Smith Optics.

  • RF Real-time transactional inventory moves through the dynamic task manager
  • High Speed Velocity Pick to double fulfillment productivity
  • WISE-Ship integration for multi-carrier rate shopping and shipping traceability
  • HOST integration to Legacy PIC system
  • Real time KPI dashboard to monitor all events and activity Results