Maaji, a swimwear and lifestyle brand, is known globally for its vibrant, reversible, and eco-conscious designs. As a brand that delivers “Maajic” to customers worldwide, their exponential growth and commitment to sustainability demanded a supply chain system that could match their scale, complexity, and values.
They chose the Royal 4 Systems WISE WMS (Warehouse Information System Expert) to streamline their distribution, ensuring their unique, multi-faceted products are delivered with the same precision and joy that goes into their design.
WISE LEADER – LUIS GUILLERMO ECHEVERRI
The Challenge:
As Maaji grew to a global brand sold in iconic stores like Nordstrom and Anthropologie, its supply chain complexity increased dramatically. Key challenges included:
- Handling Product Complexity: Maaji’s reversible and multi-wear pieces require intricate inventory tracking and fulfillment.
- Rapid E-commerce Growth: Managing high-volume, direct-to-consumer orders alongside wholesale and retail distribution required a robust system that could deliver speed and accuracy.
- International Distribution: As a brand with a global presence, efficient logistics for shipping to multiple countries and continents became paramount.
- Commitment to Accuracy: Maintaining high inventory accuracy is critical, along with their commitment to conscious production and reduced waste.
” We needed a WMS that could transform our operations to the level of major industry players. The WISE WMS by Royal 4 provides the advanced features and scalability typically reserved for large enterprises, making it the perfect solution to support our growth.”
-Luis Guillermo Echeverri, General Manager
MAAJI
The Results: Efficiency and Continued Growth
The implementation of WISE WMS has allowed Maaji to transform its distribution operations into a competitive advantage, giving their teams the tools to work smarter and faster. Enabling 100% accuracy in picking handling size, color and style variation. WISE have helper Maaji optimized their warehouse layout and efficient movement of goods. Seamlessly managing the simultaneous flow of wholesale B2B, retail orders and high-volume e-commerce B2C fulfillment on multiple flatforms.
-Luis Guillermo Echeverri, General Manager
