Smith Optics Goes Live with Royal 4 WISE WMS Software

SMITH OPTICS Chooses WISE WMS Software Suite

Smith Optics Manages Logistics with Royal 4 WMS

Smith Optics Manufacturing has become synonymous with innovative, durable, top-quality products in the eyewear, goggle, and helmet market. The company is also recognized for its unparalleled team roster of athletes, which boasts some of the top names in biking, skiing, snowboarding, surfing, motocross, and climbing. These athletes depend on Smith Optics under the harshest conditions and Smith utilizes team input as a key element of new product design, performance testing, and coloration selection.



Distribution Industry Challenges Smith Optics was moving into a larger facility to handle the increase in business and new product lines. Their unique mix of distribution models included large orders to big box retail, smaller orders to boutique stores and very small internet orders. The solution would require a flexible and configurable solution – WISE by R4. Royal 4 helped Smith Optics to identify process flow improvements and existing constraints.


With Royal 4’s configurable “Rules-Based” suite of supply chain software, they were able to configure the WISE WMS with integrations to 3rd party vendors to optimize the warehouse operations and picking environments. As a result, Smith Optics now manages its distribution operations with an optimal combination of automated processes to enable the highest level of productivity and customer service.


“With WISE we broke a single day shipping record the first week in operation followed by breaking a single month record with outbound orders the second month in operation” says Scott Patten, Plant Manager of Smith optics in Salt Lake City. Going Live in our peak season was a challenge only made possible because of the dedicated R4 staff and the great people here at Smith Optics.

  • RF Real-time transactional inventory moves through the dynamic task manager
  • High Speed Velocity Pick to double fulfillment productivity
  • WISE-Ship integration for multi-carrier rate shopping and shipping traceability
  • HOST integration to Legacy PIC system
  • Real time KPI dashboard to monitor all events and activity Results

International Intimates

“We wanted to ensure a smooth transition to the new system, so we began by focusing on outgoing orders first. Once that was up and running, we tackled inventory tracking and control. System implementation took 10 months from start to finish. We had absolutely no disruption in operations.”

Tire’s Warehouse

“We needed an automated WMS system to help us solve problems with our inventory control, performance levels within our warehouses, and space utilization issues in multiple locations. Royal 4 worked with our IT team to ensure a smooth integration with our Navision ERP system.”

Cherry Republic

“Being a food manufacturer operating on lean principles with complex distribution we required a tightly integrated system that would be able to scale out to all of our locations. We are happy with our decision I am pleased to endorse this fine organization to any company looking for supply chain services.”

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